How are you buying digital media today? Let's look at your supply chain.
Save $$ now with an audit. 40% or more of your media budget could be lost before your ad is seen by the consumer.
The future is digital TV ad buying. Don't wait, start now.
Need advice on starting /testing against your existing TV buy?
Are you testing the right suppliers?
Moving media in -house?
Guidance and advice on moving media in-house short to long term.
What suppliers, staff is really needed? Should you consider this?
Marketing Award Winner:
Google Spirit Award 2014 - Programmatic TV
Bleeding Edge Media Award (UK) 2008
Brandon Hall Best Marketing 2012
The Drum : Most Effective Programmatic Media Partnership 2015
International Speaking Keynotes And Engagements ;
GDS China 2016
Programmatic Media Australia 2015
i media India 2015
Programmatic I/O San Francisco 2015
International Tubemogul Summits (USA,Portugal,France and Italy)
CMO exchanges (NA and Mexico)
i Media NA 2014 - 2016
Mediapost North America 2014-2017
Digiday North America 2014-2017
Adobe Summit 2017
How did advertising get to where it is today? What does history teach us about the past the predicates the future? What human behavior changes have fundamentally changed the market? How has digitization impacted the advertising business?
As a CEO you should be challenging your teams on media effectiveness. The book will walk through key questions every CEO should be asking his CMO related to digital media. Find out how to drive out as much as 40% of your cost and improve efficiency. If your a student leaving college this will be the guidebook to kick start your digital marketing career.
Dependent on country, 50% of media buying is digital. The last bastion to fall is TV. Over the next few years TV buying will become digital.
What are the forces driving this?
What impact does this have on how brands and agencies execute marketing.
How should you prepare for the future?
How do the big 4 play into this market?
Will this be the new marketing nirvana?
Will machines take over?
TVApocalypse -10 things you should be asking your organization today on media execution.
Curiosity killed the cat? Understand key steps to take as you navigate a path from college to a professional career.
The Lenovo digital marketing chief made a strong case against open RTB during his opening keynote at the Programmatic Insider Summit in Scottsdale, AZ. Actually, Milner said, “I hate the word RTB.”The reason, he said, is “because real-time bidding drives you down a path of auction-based media-buying.”From Milner’s POV, the real value of programmatic media is the ability to use software and data about users and media to find better and more cost efficient ways of reaching the consumer.
The art of creative, the science of media and supply management.
Video of 2017 Adweek panel on digital TV buying, hosted by SpotX
Mediapost Article that i wrote on changes in the advertising business
You have your creative, you have your media plan, you have your target,is it being executed?
Media for too long was ran on autopilot, with digital those days are gone.
As the industry catches up to the evolution of technology and marketers adapt to programmatic, they have some things to keep in mind. Gary Milner shared some insights on what marketers should consider .
The Future Of Media Buying :
Programmatic I/O San Francisco 2014